Lazaro Soho can best be described as a rock ‘n roll jewelry store, primarily for men. The designer, Lazaro Diaz, has been in business since 1981 making hand-crafted jewelry for the stars. This single flagship store has a rather robust inventory of super cool jewelry and rockin’ apparel.
Leather, silver, onyx, lava, diamonds and black diamonds are the primary materials, although there is a fair amount of over-the-top precious jewelry for ladies as well. The most common motif is the skull, but there are also medieval looks, talons, crowns, snakes, crosses and birds.
This is a highly celebrity-endorsed brand. Key celebs this season are Steven Tyler, Joe Perry, Lenny Kravitz, Robert Pattinson and Daphne Guinness. They feature the Jimmy Paige ring ‘the one and only’ for $9800.
We love to go in and get great jewelry ideas for Steve. They also carry cool t-shirts in the more affordable range.
457 Broome Street – Soho